SKITTLES / MEGA SUPER UPDATER

Whether it's overhauling its homepage using social media or Mobbing the Rainbow, confectionary brand Skittles is constantly looking for ways to engage and entertain its Facebook fans (all 12 million of them, globally).

Now, TBWA, London, brings a dose of real time Facebook status updates in the UK.

Skittles has launched an instant video updater for Facebook statuses - simply send your Facebook status to www.facebook.com/skittles.uk and the Skittles call centre will then make a movie of your status, and post it back to your wall. Production was overseen by Acadamy Content, London, and director Jakob Marky.

Lee Tan and Johan Dahlqvist, creative directors at TBWA, London, told Contagious: 'We're taking something everyday and adding a heap of Skittles awesome-ness to it. If you're eating an egg sandwich in your bedroom, why not use our Super Mega Rainbow Updater to broadcast this important information on a film made just for you?'

The complete collection of status updates are housed on YouTube and the call centre will be up and running for two weeks. At the conclusion of the fortnight, Skittles will ask fans to vote for their favourite message.

Tan added: 'We've kind of signed a paperless, internet-based contract with our 1.5 million fans [in the UK]. We want them to stay in The Rainbow and help us bring more people inside it. In return, we give them odd, astounding and downright dumb experiences that make their day more fun. If we don't do that, they will leave, much in the same way that football fans file out of a stadium, heads lowered, when their team is being hammered 6-0. Building a fully functioning call centre was a fair test, but nothing compared to some of the challenges we've got coming up. But rest assured, the best experts and scientists in the world are working on it, right now!'