Issue 25, 20 December 2010
With a 75 year heritage and a reputation for innovation, canon has long been the darling of the pro photographer crowd. But with mobile phones fuelling a mass interest in affordable, accessible digital imaging, the brand is at risk of having its party crashed by consumer electronics giants. In response Canon has launched a series of award-winning marketing campaigns, and is now building a global community in which R&D means pushing consumers - not just products - to be the best they can be. Say cheese.
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