CANON / PIXEL PERFECT / BY WILL SANSOM

Issue 25, 20 December 2010

With a 75 year heritage and a reputation for innovation, canon has long been the darling of the pro photographer crowd. But with mobile phones fuelling a mass interest in affordable, accessible digital imaging, the brand is at risk of having its party crashed by consumer electronics giants. In response Canon has launched a series of award-winning marketing campaigns, and is now building a global community in which R&D means pushing consumers - not just products - to be the best they can be. Say cheese.

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J Graham

Posted on December 24

Dear Contagious

You have been very kind to allow me electronic access to the Contagious site on account of the fact I am trying to teach marketing communication to the next generation of undergraduate and postgraduate students - thanks so much - I find it very helpful to 'filch' your examples and I always give you a credit and have started most of my lectures with your logo and a plug for the mag for a few years now. However, it seems but my subscription has run dry! I know what a stylish thing the rag is but it is way out of my league on a lectures salary to subscribe. Is there any chance - pretty please - you could reinstate my subscription again?

Thanks in anticipation of your sympathetic response

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Graham Spickett-Jones