What if Mary had been a Facebook
addict and Joseph a Foursquare
fiend? This nativity story (above) as played out on social and mobile media is smartly done. Enjoy.
There are a few seasonal delights from brands, too. Gap
in the US, through AKQA
, with the help of Deep Local
, enlisted actual reindeer sporting GPS
collars to represent in-store deals. Fans support the deal they like the most by Tweeting, meaning that five of the eight deals were implemented. Take a behind the scenes look at Project Reindeer here
are promoting the Samsung RF510
laptop through 'Tweetwrap', wrapping paper featuring real tweets, generated by keywords chosen by the user (see picture). Developed by The Barbarian Group
, design yours here
. Google Chrome
, in addition to sponsoring holiday-period WiFi on Delta, Virgin America
flights in the US until 2 January, gave compulsive multi-tabbers the chance to do good. With Chrome for a Cause
, every tab with the special extension attached generated a donation to one of five charities. adidas
launched the adidas Originals Superstar Holiday
ornament, a download that enables sneaker fiends to create a tiny trainer to worship over the holidays.
Not to be outdone, agencies have developed their own festive work. TBWA \London
launched a site
that generated unique 3D paper snowflakes. For each snowflake created, the agency donated £2 to children's charity NSPCC
Charitable donations were also given by Saatchi & Saatchi Los Angeles
, an online drinking game constructed with help from Deep Local
. Those players who managed to fire a ping-pong ball into a cup of eggnog were rewarded by a Saatchi employee downing the drink. For each nog necked, a donation was made to charity.
We love Dentsu London
's collaboration with vendors at London's ultimate gastro paradise, Borough Market
. The agency asked Metro
to provide a supply of returned newspapers, which the agency then had screen-printed by hand in a variety of colourful graphic designs, transforming standard newsprint. Who says sustainable initiatives can't look gorgeous?
And a fun, if slow, bit of anti-seasonal cheer is Snowman or Fatman
from Lean Mean Fighting Machine
in London. A young Japanese boy kicks a snowman after visitors guess if it is 'snowman' or 'fatman'. If it's a 'fatman', a topless chubby chap emerges from the snow, shaking his fist at the youngster.Landor Associates
transformed its London office in Clerkenwell Green into an interactive Christmas display which enabled visitors and passers-by to feature in their own festive broadcast. The front window of the branding and design consultancy's London office became a video screen as cameras captured movement and audience interaction, translating it into an ever-changing scene rendered in snowflakes. Sweet.
Last but not least is The Christmas Records
by London based agency ais
. The agency set out to break some actual world records, including the most clementines under a Santa hat and the highest flame on a Christmas pudding. But the star of the show is undoubtedly founding partner Steve Stretton
holding a gift tag in a crease in his forehead for nearly 90 seconds. See it to believe it
Happy holidays from all at Contagious!