Issue 25, 20 December 2010
In acquainting the world with its friendly 'bong' sound, Intel achieved the impossible - making non-techies care what was inside their computers. Through clever marketing, Intel became the world leader in production of the essential silicon brains ordering our societ. However, a generation is coming of age taking for granted what once seemed miraculous. It was time to make Intel relevant to a younger generation, and allow it to fulfil its role as a sponsor of tomorrow.
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