NIKE / TRAINING CLUB AND GPS SPORTSWATCH
6 January 2011
Innovations from Nike to aid New Year exercise resolutions
- Brand
- Nike
- Media Type
- Apps & Widgets
- Product Category
- Leisure & Entertainment
- Sportswear
- Country
- Global
- Source
- News
- Agency
- AKQA / London
- Tags
- app
- exercise
- Gamification
- reward
- social media
- sport
- Nike+
- Nike Running
- location-based
The generous types at Nike through AKQA, London have developed a free iPhone app to help people keep up their good exercise intentions in the New Year.
Developed to be a 'personal trainer in your pocket', the app includes over 90 work outs and drills developed by a Nike professional trainer to improve strength, cardio and core for a range of fitness abilities. Badges and bonus content can be unlocked by spending time using the app, and users receive emails from coaches as they progress, suggesting ways to carry on pushing themselves.
Similar to the hugely popular Nike+, released as an iPhone app last year, Training Club allows users to exercise to music from iTunes and receive encouragement (or, presumably, occasional abuse) from a trainer or Nike athletes such as Maria Sharapova. The app launched in the US on 22 December and will be released in the UK on 15 January, with Mandarin and Japanese versions available.
Melissa Reitano, senior copywriter, Nike Women explains: 'Nike Training Club gives women total control to achieve their fitness goals. Based on consumer insight and keeping with the Nike Women "Make Yourself" campaign, the app was designed to suit a range of bespoke fitness goals and levels to give her the most effective, efficient workout possible.'
And Nike+ itself has been busy, unveiling a GPS-powered watch at CES thanks to a collaboration with sat nav meisters TomTom. Monitoring details such as location, heart rate and lap times, the watch will be available in the US and UK from 1 April, with other markets to follow.
Corinne Vigreux, managing director, TomTom Consumer explains: 'It is part of TomTom Consumer's strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners.'
Suppose we'd better get the running shoes out then.
Register for our newsletter /
COMMENTS /