GENERAL ELECTRIC HEALTHCARE / BACK TO HEALTH / BY ED WHITE
Issue 26, 20 March 2011
General Electric, one of America's oldest and largest companies, has long prided itself on a storied, 130-year tradition of history-making innovation across a diverse portfolio of industries. But after extraordinary growth in the '80s and '90s, the company suffered badly in the noughties, leading CEO Jeff Immelt to shift focus to new 21st century business opportunities, including healthcare, and remind a newly empowered generation of consumers of GE's innovation credentials
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