Issue 26, 20 March 2011
General Electric, one of America's oldest and largest companies, has long prided itself on a storied, 130-year tradition of history-making innovation across a diverse portfolio of industries. But after extraordinary growth in the '80s and '90s, the company suffered badly in the noughties, leading CEO Jeff Immelt to shift focus to new 21st century business opportunities, including healthcare, and remind a newly empowered generation of consumers of GE's innovation credentials
Contagious subscribers have access to an archive of all the articles that have been featured in the magazine since 2004, as well
as all the video case studies shown on the Contagious DVD. All content is fully searchable, tagged and cross-referenced - ideal for research,
creative recruitment, pitches and presentations.
Click now and subscribe
Contact us for more info