Heineken through Wieden+Kennedy
, Amsterdam, and director Fredrik Bond
, has launched its new film, The Date, via its YouTube and Facebook pages.
The same team were also behind Heineken's The Entrance
which won a Clio award and has been viewed over 5 million times in 130 countries online.
The film is backed by a Making Of video and set to the track Jaan Pehechaan Ho - taken from 1960s Bollywood. A music video for the track and twitter launch strategy based around #thedate will follow. Eric Quennoy
, executive creative director at Wieden+Kennnedy Amsterdam explains: 'It's exciting to continue to find fresh ways to flatter the
Heineken drinker, and with The Date we have found another great way to
showcase our man's spectrum of skills. This is just the start of work
we hope creates a genuine conversation between the brand and its
, manager Global Heineken Communication, adds: 'With The Date, we are keen to show that we are not creating one hero
but that in every Heineken drinker there is a legendary hero in the
making. We have started a great creative adventure as a brand,
and as a team. We are just finding our voice and we have the firm
motivation to continue on this path!'http://Facebook.com/Heineken