Working with Publicis Conseil, Paris, Renault is promoting its commitment to sustainable, accessible transport through a global advertising campaign titled Electric Life.
A 60 second spot directed by Dougal Wilson makes viewers aware of how big a part of our lives electricity plays already, showing the absurdity of using petrol to power shavers and computers, concluding that if we use electricity for so many purposes already then why not for our cars.
'Drive the Change' was launched at the end of 2009 to highlight how Renault, which describes itself as an innovative and people-orientated company, intends to make the automobile an advancement for humanity, yet again. Its belief is that it is not for the world to adapt to the automobile, but for the automobile to adapt to people and the planet.
The most interesting electrical activity Contagious has seen from the French car maker is its alliance with Shai Agassi's Better Place
. One of the more viable solutions for a realistic transition to electric vehicles, it proposes stations that replenish depleted cars with freshly charged batteries rather than pumping out petrol. Check out a great TED Talk here
for more info.
In the US Nissan
(who formed a close alliance
with the French brand in 1999) has produced a very similar spot
through TBWA\Chiat\Day Los Angeles, shot in the same style but with the addition of narration from Robert Downey Jr. www.renault-ze.com/uk