NAB / THE HONESTY EXPERIMENTS
22 July 2011
Refreshing bank campaign tests Australian honesty with a series of candid camera experiments
- Brand
- NAB
- Media Type
- Web Film
- Product Category
- Financial Services
- Country
- Australia
- Source
- News
- Agency
- Clemenger BBDO / Melbourne
- Tags
- Australia
- YouTube
- National Australia Bank
Australian bank NAB recently launched conducted a series of 'honesty experiments', and published the results on YouTube. NAB explain the rationale for the experiments on its website: 'At NAB, we believe that Australians are an honest lot and that they deserve honest credit cards to match. So just how honest are Australians?'. A series of outdoor experiments were secretly filmed, then uploaded to YouTube.
The first experiment tested whether Australians would do the right thing if given too much change. NAB set up a coffee stand in Melbourne, and the barista deliberately gave them $5 too much change in each transaction. Everyone gave the money back. When the barista was deliberately rude to customers, 91% still returned the extra change.
For the second, the bank left wallets filled with cash on the streets of Sydney. Incredibly, 88% were returned. For the final experiment, NAB asked someone to deliberately drop $20 on a busy Melbourne street - 95% of people went out of the way to return the money.
The campaign was created by Clemenger BBDO Melbourne, who previously launched a hugely successful public Break Up campaign for NAB, which won the PR Grand Prix award at the Cannes Lions festival.
www.nab.com.au/honesty
The first experiment tested whether Australians would do the right thing if given too much change. NAB set up a coffee stand in Melbourne, and the barista deliberately gave them $5 too much change in each transaction. Everyone gave the money back. When the barista was deliberately rude to customers, 91% still returned the extra change.
For the second, the bank left wallets filled with cash on the streets of Sydney. Incredibly, 88% were returned. For the final experiment, NAB asked someone to deliberately drop $20 on a busy Melbourne street - 95% of people went out of the way to return the money.
The campaign was created by Clemenger BBDO Melbourne, who previously launched a hugely successful public Break Up campaign for NAB, which won the PR Grand Prix award at the Cannes Lions festival.
www.nab.com.au/honesty
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