RED BULL / FORMULA FACE
20 September 2011
New racing game uses face and gesture recognition to control your go-kart
- Brand
- Red Bull
- Media Type
- Gaming
- Product Category
- Alcoholic Drinks
- Non-Alcoholic Drinks
- Source
- News
- Agency
- Buzzin Monkey / Munich
- Tags
- facial recognition
- Racing
- game
Red Bull has launched a new browser-based racing game in which you use your face as joystick.
First up, players start up their webcam and photograph their face for use on a cuboid avatar. Once the race is underway, you move your head from side to side to control the vehicle. Blinking activates a special turbo boost, and smiling activates special photo bonuses.
The aim of the race is to accumulate points (winning picks up a hefty 500). To score more you can pick up cans of Red Bull along the way, and participate in photo challenges (in which you have to mimic a cartoon face by winking the correct eye, or sticking your tongue out ). You can also connect to Facebook, allowing you to invite friends to compete with your top scores.
The game, via game development studio Xform, is built around a blocky, paper cut-out aesthetic - and in a nice touch, Red Bull has offered a foldable paper version of your avatar as a downloadable PDF.
www.redbullformulaface.com
First up, players start up their webcam and photograph their face for use on a cuboid avatar. Once the race is underway, you move your head from side to side to control the vehicle. Blinking activates a special turbo boost, and smiling activates special photo bonuses.
The aim of the race is to accumulate points (winning picks up a hefty 500). To score more you can pick up cans of Red Bull along the way, and participate in photo challenges (in which you have to mimic a cartoon face by winking the correct eye, or sticking your tongue out ). You can also connect to Facebook, allowing you to invite friends to compete with your top scores.
The game, via game development studio Xform, is built around a blocky, paper cut-out aesthetic - and in a nice touch, Red Bull has offered a foldable paper version of your avatar as a downloadable PDF.
www.redbullformulaface.com
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