Currently vice President & Creative Director, TRIGGER China, Vivid Noor Savitri
, has a background in gaming, working across mobile, app development and web-based games including The Adventures of Tin Tin - Secret of the Unicorn
and Evil Dead app
, celebrating the 30th anniversary of the film. Sivitri beat candidates from 15 countries to claim the Contagious / Berlin School Scholarship.
Below, we have republished her application essay for the scholarship:
Throughout history, creative endeavor that leads to innovations and advancement of technology has been a driving force in emancipating people and anticipating their needs. Its core role in the advancement of society is evident throughout history. Yet, there remains a tendency from various professional practices, quite noticeably in governing policies, to undermine its significance and often address it as a mere ornamentation to the overall goals of the organization.
In a society where time and attention spans are getting shorter, a better technology is needed to help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go. An NFC
-equipped mobile technology translated onto various platforms/devices will play a significant role in how people consume information vis-à-vis entertainment while balancing their social engagement. The era of setup boxes for cable subscriptions, on-site data centres and massive desktop computing platforms will slowly expire when alternative solutions present themselves in a more accessible manner that is not only cheaper, but also better and more environmentally friendly. Cloud computing
-enabled touch-devices (with solar panel or kinetic-powered energy sources) and 3D-Augmented Reality
, just to name a few, are good examples of emerging technology that could lead a vision of the future.
In times where instant gratification is king, social media sharing platforms like Twitter
, and the plethora of copies in other countries, will undoubtedly pioneer the decline in 'real-life' social engagement in exchange for 'real-time' connection (via online alpha-numeric exchange). I am absolutely fascinated by how a technology that didn't exist thirty years ago (mobile, touch devices, etc.) has fundamentally altered the way people connect not only with each other but also how they relate to the world around them.
Whether we like it or not, the day when people prefer to consume their information and entertainment in a bite-size manner through palm-size devices is here. One example of an industry that must adapt (or die) is the 'old-school' digital camera. I can see how the lack of Wi-Fi enabled connections in the device (at the very least) will eventually push people (non-professionals) away from using it, as it no longer satisfies the appetite for 'real-time' photo sharing.
Another new platform that brands should look out for is the newly released Google TV
that combines your current TV programming and the open web into a single, seamless entertainment experience. Combine this with social media services like Twitter
and you will have a 360-degree information and entertainment ecosystem.
When information is easily accessible and literally at your fingertips, it forces brands and companies to leapfrog their approach and improvise their method to engage their consumer. The massive amounts of consumer data that is up for grabs, thanks to social media sharing, would enable brands to target specific customers with tailored solutions that not only cater to their immediate needs but are also able to anticipate, if not predict, their future needs through pattern recognition pulled from their online behaviour.http://www.berlin-school.com/