CONTAGIOUS MAGAZINE / ISSUE 29
18 December 2011
Latest issue out this week: Gaga, Formula 1, debunking gamification, Singaporean telecoms, airline category focus - all in the new issue of Contagious
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As we coast into the festive season, it's been all go at Contagious - we've hosted our inaugural Now/Next/Why event, put together Most Contagious 2011 (out today!), and - as if that wasn't enough - Issue 29 is hot off the press this week. Subscribers should receive their copies just in time for Christmas. Check out the video preview above for a taste of our video content.
Our two longer case studies examine Singaporean telecoms brand StarHub and British F1 team Vodafone McLaren Mercedes. Ed White explores how StarHub is facing up to the unique challenges faced in the local mobile marketplace with ground-breaking product and marketing innovations - including RFID-enabled changing rooms, music recommendation applications based on Facebook status updates, and recipe apps. Meanwhile Will Sansom looks at the McLaren is embarking on a new race to prioritise fan engagement, taking steps to forge new corporate partnerships and humanise data.
Martin Lindstrom examines the lessons brands can learn from Lady Gaga, Yarden Yaroshevski argues the case for games over gamification, and our category focus piece explores the ever-evolving communication strategies of airlines. Jess Greenwood tackles Facebook, as the network fast becomes the black hole of the web, absorbing commerce, content distribution and marketing budgets into its gravity field.
Elsewhere, we take a look at how FMCG brands have been experimenting with personalised products to create emotional bonds with consumers, and examine how life transformation and product development are being driven by shared data. Click here for extracts.
If you're not a subscriber, you can join the club here - as well as your own copy of Contagious Magazine and DVD, you'll also gain access to our online archive which extends back to 2004.
Our two longer case studies examine Singaporean telecoms brand StarHub and British F1 team Vodafone McLaren Mercedes. Ed White explores how StarHub is facing up to the unique challenges faced in the local mobile marketplace with ground-breaking product and marketing innovations - including RFID-enabled changing rooms, music recommendation applications based on Facebook status updates, and recipe apps. Meanwhile Will Sansom looks at the McLaren is embarking on a new race to prioritise fan engagement, taking steps to forge new corporate partnerships and humanise data.
Martin Lindstrom examines the lessons brands can learn from Lady Gaga, Yarden Yaroshevski argues the case for games over gamification, and our category focus piece explores the ever-evolving communication strategies of airlines. Jess Greenwood tackles Facebook, as the network fast becomes the black hole of the web, absorbing commerce, content distribution and marketing budgets into its gravity field.
Elsewhere, we take a look at how FMCG brands have been experimenting with personalised products to create emotional bonds with consumers, and examine how life transformation and product development are being driven by shared data. Click here for extracts.
If you're not a subscriber, you can join the club here - as well as your own copy of Contagious Magazine and DVD, you'll also gain access to our online archive which extends back to 2004.
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