If I had a penny for every time I've been asked 'How do I make my video go viral' I'd be a rich man indeed. Let's face it we all love a rags-to-riches tale. No amount of Prezi wizardry or info-graphic Jedi mind tricks can make up for raw talent. So make sure you put the 21st of February 2012 in your diary, because what happens at the UK's Brit awards
to musicians Ed Sheeran and Jessie J, with seven nominations between them, has a bigger implication for brands than you might realise.
Two years since he posted a video
on a relatively unknown YouTube channel called SB.TV
, almost in desperation, Ed Sheeran
will undoubtedly be crowned as one of the hottest new musical talents, alongside peers including Adele, Florence & the Machine and Coldplay.
Started by 15 year old Jamal Edwards
in 2006 in his bedroom, SB.TV has grown rapidly in the past year with 150,000 subscribers on YouTube, a fly-on-the-wall documentary series on UK mainstream TV
and over 85 Million views thanks to its mix of freestyle, can't-be-seen-anywhere-else, music videos and inside reporting on the UK's music scene.
I caught up with managing director, Liam Tootill
to find out how SB.TV has been working with brands like Nike I.D.
to tap into the youth market.
Ralph Cochrane is a co-founder of the Creative Grid