GLOBAL ADS CHART / MARCH ROUND-UP
3 April 2012
Unruly Media's Andy Scofield charts how a jiving two-year-old boy danced his way to the top of the Global Ads Chart last month
Fleet-footed William Stokkebroe proved you don't need a huge budget to make your ad a hit online after footage of him wowing onlookers while dancing to Elvis Presley's Jailhouse Rock soared up the charts to take the top spot during March.
At first, the clip of the Danish wunderkind just looked like a random, ultra-cute clip caught during someone's wedding.
But the video was actually a very smart, but quite blatant ad for Studie43, a dance studio run by his parents, Kristina and Peter. The clip was preceded by the message, 'You are never too young to start'.
The tiny dancer's performance managed to pull in over an incredible 1.1 million share in just 3 weeks, easily making it the most popular ad last month on the Viral Video Chart.
Its success is hardly surprising. The Dancing Baby meme has been an online trend since the 1990s, and was used to great effect a couple of years ago for Evian's record-breaking campaign, Roller Babies.
However, William was not the only toddler making moves in the top 20 last month.
Johnson's Baby Shampoo, a Brazilian ad which features bubble-covered little ones singing at bath time, pulled in over 81,000 shares during March, putting it in 14th position.
But, popularity is not always determined by cute and cuddly - sometimes controversy makes the biggest noise.
Add some NSFW humour, like the start-up Dollar Shave Club did in its first-ever ad, and you could also have a hit on your hands.
The ad's colourful language was too hot for TV, but received a warm reception online, thanks in part to the rather blatant nod to Old Spice's The Man Your Man Could Smell Like.
Much like the blades, the ad was certainly considered 'F***ing Great' by the 165,000 who shared it last month, making it the fifth most shared of the month.
An ad which referenced another well-known internet video was a hilarious if rather NSFW commercial for Lithuanian mineral water, Vytautas.
Referencing the legendary clip for fictional energy drink Powerthirst, it attracted over 116,000 shares during March.
Also tickling funny bones last month was Guinness' take on sheepdog trials. Round Up Your Mates, created by AMV BBDO for St Patrick's Day, sees sheepdog Roy guide a bunch of gormless British blokes through a series of increasingly difficult obstacles - such as the curry house - and safely into the pub.
The ad was a huge hit in the first half of March, making it the sixth most shared ad last month.
But not all of the ads in the top 20 were supposed to be funny. The Road We've Travelled, a documentary-like film for the Obama For America US Presidential re-election campaign, struck a far more sober tone.
Narrated by Tom Hanks, the 17-minute film charts Obama's first term as U.S. President. And if the number of shares is anything to go on, the United States' first-ever black Commander-in-Chief can look forward to a second term. The ad attracted over 271,000 shares last month, putting it in second spot during March.
Using a positive message to stimulate action can be effective when that action is as simple as voting. But getting people to change their lifestyle is more challenging. Charity Life Vest hopes to get individuals to change the world - one good deed at a time.
Their Kindness Boomerang ad shows a cycle of good karma, set in motion by a workman offering a helping hand to a fallen skater. If the ad strikes a chord with any of the four million people who've seen the clip, the world would be a better place.
Some of the high rankers this month owe their popularity to their ability to wow. One ad which does this superbly is Invisible Mercedes.
In something that would not look out of place in James Bond's garage, boffins at Mercedes Benz used optical camouflage technology to create the illusion that its new zero emissions F-Cell car is not even there at all.
The car certainly bamboozled people on the streets of Germany and has amazed over nine million people online since it was launched on March 3.
Another amazing invention is Hahn's Spill-Proof Beer. The Australian brewers have invented an elaborate mechanical arm which will protect beer from accidental spillage. The ad's humour and just-about-believable technology has driven 40,000 users to share the marvellous machine and reached over 1 million beer-swilling technophiles around the globe last month.
Cold beer and technology will always prove popular with a male audience. Add a twist of rock 'n' roll and a gorgeous blonde and you have the ad for the new Marshall Fridge. The commercial for the amp-as-fridge attracted a massive number of views in its first few hours, and has so far been shared nearly 90,000 times.
Other ads to make it on to the top 20 include two ads for the latest incarnation of Rovio's best-selling Angry Birds game, The Guardian's Three Little Pigs commercial, created by BBH London, which huffed and puffed its way to 43,463 shares, and Playstation's Cubs Win, a tear-jerking tale of an unlikely victory for baseball's 'loveable losers'.
1. Studi43: Two-year-old dancing the jive - 1.11 million
2. Obama For America - 271,131
3. Mercedes: Invisible Mercedes - 226,756
4. Cartier: L'Odyssee de Cartier - 169.333
5. DollarShaveClub: Are Blades Are F**king Great - 151,215
6. Guinness: Round Up Your Mates For A Guinness On St Patrick's Day - 145,323
7. Vytautas: Mineral Water! It's Earth Juice - 113,877
8. Converse: DoYaThing - Gorillaz Featuring Andre 3000 And James Murphy - 101,549
9. Rovio: Angry Bird Space NASA Announcement - 66,304
10. Marshall: Introducing The Marshall Fridge - 53,782
11. Sony Playstation: Cubs Win - 53,112
12. Rovio: Angry Birds Space - 49,898
13. The Guardian: Three Little Pigs - 43,463
14. Johnsons: Baby Commercial - 43,240
15. Vooray: Human Slingshot Slip and Slide - 42,503
16. Dolce and Gabbana: The One Sport - 40,742
17. M&Ms: Sexy And I Know It - 38,434
18. Hahn: Spill-Proof Beer - 37,871
19. Red Bull: Danny MacAskill's 'Way Back Home' - 35,211
20. Life Vest Inside: Kindness Boomerang - 34,382
http://www.unrulymedia.com/
At first, the clip of the Danish wunderkind just looked like a random, ultra-cute clip caught during someone's wedding.
But the video was actually a very smart, but quite blatant ad for Studie43, a dance studio run by his parents, Kristina and Peter. The clip was preceded by the message, 'You are never too young to start'.
The tiny dancer's performance managed to pull in over an incredible 1.1 million share in just 3 weeks, easily making it the most popular ad last month on the Viral Video Chart.
Its success is hardly surprising. The Dancing Baby meme has been an online trend since the 1990s, and was used to great effect a couple of years ago for Evian's record-breaking campaign, Roller Babies.
However, William was not the only toddler making moves in the top 20 last month.
Johnson's Baby Shampoo, a Brazilian ad which features bubble-covered little ones singing at bath time, pulled in over 81,000 shares during March, putting it in 14th position.
But, popularity is not always determined by cute and cuddly - sometimes controversy makes the biggest noise.
Add some NSFW humour, like the start-up Dollar Shave Club did in its first-ever ad, and you could also have a hit on your hands.
The ad's colourful language was too hot for TV, but received a warm reception online, thanks in part to the rather blatant nod to Old Spice's The Man Your Man Could Smell Like.
Much like the blades, the ad was certainly considered 'F***ing Great' by the 165,000 who shared it last month, making it the fifth most shared of the month.
An ad which referenced another well-known internet video was a hilarious if rather NSFW commercial for Lithuanian mineral water, Vytautas.
Referencing the legendary clip for fictional energy drink Powerthirst, it attracted over 116,000 shares during March.
Also tickling funny bones last month was Guinness' take on sheepdog trials. Round Up Your Mates, created by AMV BBDO for St Patrick's Day, sees sheepdog Roy guide a bunch of gormless British blokes through a series of increasingly difficult obstacles - such as the curry house - and safely into the pub.
The ad was a huge hit in the first half of March, making it the sixth most shared ad last month.
But not all of the ads in the top 20 were supposed to be funny. The Road We've Travelled, a documentary-like film for the Obama For America US Presidential re-election campaign, struck a far more sober tone.
Narrated by Tom Hanks, the 17-minute film charts Obama's first term as U.S. President. And if the number of shares is anything to go on, the United States' first-ever black Commander-in-Chief can look forward to a second term. The ad attracted over 271,000 shares last month, putting it in second spot during March.
Using a positive message to stimulate action can be effective when that action is as simple as voting. But getting people to change their lifestyle is more challenging. Charity Life Vest hopes to get individuals to change the world - one good deed at a time.
Their Kindness Boomerang ad shows a cycle of good karma, set in motion by a workman offering a helping hand to a fallen skater. If the ad strikes a chord with any of the four million people who've seen the clip, the world would be a better place.
Some of the high rankers this month owe their popularity to their ability to wow. One ad which does this superbly is Invisible Mercedes.
In something that would not look out of place in James Bond's garage, boffins at Mercedes Benz used optical camouflage technology to create the illusion that its new zero emissions F-Cell car is not even there at all.
The car certainly bamboozled people on the streets of Germany and has amazed over nine million people online since it was launched on March 3.
Another amazing invention is Hahn's Spill-Proof Beer. The Australian brewers have invented an elaborate mechanical arm which will protect beer from accidental spillage. The ad's humour and just-about-believable technology has driven 40,000 users to share the marvellous machine and reached over 1 million beer-swilling technophiles around the globe last month.
Cold beer and technology will always prove popular with a male audience. Add a twist of rock 'n' roll and a gorgeous blonde and you have the ad for the new Marshall Fridge. The commercial for the amp-as-fridge attracted a massive number of views in its first few hours, and has so far been shared nearly 90,000 times.
Other ads to make it on to the top 20 include two ads for the latest incarnation of Rovio's best-selling Angry Birds game, The Guardian's Three Little Pigs commercial, created by BBH London, which huffed and puffed its way to 43,463 shares, and Playstation's Cubs Win, a tear-jerking tale of an unlikely victory for baseball's 'loveable losers'.
1. Studi43: Two-year-old dancing the jive - 1.11 million
2. Obama For America - 271,131
3. Mercedes: Invisible Mercedes - 226,756
4. Cartier: L'Odyssee de Cartier - 169.333
5. DollarShaveClub: Are Blades Are F**king Great - 151,215
6. Guinness: Round Up Your Mates For A Guinness On St Patrick's Day - 145,323
7. Vytautas: Mineral Water! It's Earth Juice - 113,877
8. Converse: DoYaThing - Gorillaz Featuring Andre 3000 And James Murphy - 101,549
9. Rovio: Angry Bird Space NASA Announcement - 66,304
10. Marshall: Introducing The Marshall Fridge - 53,782
11. Sony Playstation: Cubs Win - 53,112
12. Rovio: Angry Birds Space - 49,898
13. The Guardian: Three Little Pigs - 43,463
14. Johnsons: Baby Commercial - 43,240
15. Vooray: Human Slingshot Slip and Slide - 42,503
16. Dolce and Gabbana: The One Sport - 40,742
17. M&Ms: Sexy And I Know It - 38,434
18. Hahn: Spill-Proof Beer - 37,871
19. Red Bull: Danny MacAskill's 'Way Back Home' - 35,211
20. Life Vest Inside: Kindness Boomerang - 34,382
http://www.unrulymedia.com/
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