On 11 May, AdLand's digerati gathered in Manhattan to celebrate the winners of the prestigious 2012 One Show Interactive
awards. A total of 91 Pencil winners representing 17 different countries were announced and the Best of Show honours went to two winners: DDB Paris
's A New Warrior
created for Greenpeace
, and 72andSunny
created for K-Swiss.
'This is the first time in the history of the One Show Interactive awards competition that we have awarded two "Best of Show" winners,' said Kevin Swanepoel, president and interim CEO at The One Club, said. 'After four intense hours of deliberation by our elite jury panel, a landmark decision was made to award both DDB Paris and 72andSunny for their brave creative campaigns.'
, Contagious's North America editor, was among the elite jury panel. Commenting on the awards, he said 'In Interactive, we managed to celebrate a lot of diverse work, and some important pieces earned gold. The co-Grand Prix division reflects a good undercurrent to the show: do we take a serious, sober view of the world's problems, or laugh them off? There's a capacity for both.'
Gold Pencil winners at the award include BBDO Toronto
's Touch the Rainbow
for Wrigley Canada
's Celebrate the Era
for Pacific Standard Time
for Foot Locker Europe
, which was also featured in Most Contagious 2011
The most awarded agency by Pencils were DDB Paris
(Best of Show, 2 Gold, 1 silver) and Wieden + Kennedy, Portland
(1 Gold, 2 Silver, 1 Bronze)
One Show Interactive's competition featured eight categories including Websites & Microsites; Mobile Applications/Sites; Interactive Advertising; Online Films and Video; Integrated Branding; Craft; Social Media and Brand Transformation. In total, the competition received 3,074 entries from 52 countires.
A complete list of Pencil winners and 'Best of' honors can be found at www.oneclub.org