The creative brief and the briefing process are hotly debated topics in adland. Amidst a radically changed media landscape, preconceptions of where good ideas come from and how they're implemented are being challenged across the industry
Recent research from the IPA
supports that, and suggests that the winds of change are approaching, with senior planners keen explore new approaches that can breathe life in to the creative process.
On 3 July, Contagious is partnering with the IPA for its Modern Briefing event to be hosted at the ICA,
on the Mall, London. Attendees will hear from six speakers, including our very own Contagious Insider consultant Dan Southern
, who will each offer ten-minute provocations intended to challenge the norm and help attendees think differently and do differently. Speakers on the night will be:
Process: Glyn Britton, Albion
Insights: Michael Dick, MEC
Audiences: Richard Huntingdon, Saatchi & Saatchi
Participation: Patricia McDonald, Isobar UK
Channels: Jason Gonsalves, BBH
Trends: Dan Southern Contagious
Contagious editorial director and co-founder, Paul Kemp-Robertson will also host a Q&A panel session.
Tickets are £30 + VAT for IPA members and £50 + VAT for non-members, and you can book them from here