MARKETING AS SERVICE DESIGN / BY DAN SOUTHERN

Issue 31, 8 June 2012


Marketers have a new mandate: create innovative services that build better brands. Agencies that can strategise, build and deliver those services, and brands that are more consumer-centric are set to capitalise

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COMMENTS /

Posted on August 14

Thank you for sharing this useful information.

Posted on August 21

Thanks for the great info. I’ll be implementing much of this soon!