57% of people derive greater happiness from their experiential purchases, while only 34% report greater happiness from their material purchases. But what does this mean for marketers?
BRAND AS INTERFACE/
In the upcoming Now / Next / Why Sessions
, Contagious will be joined by a selection of industry experts to explore how everything from sponsorship activation to content curation, CSR and retail strategies are being reimagined by those brands creating complete ecosystems in which enablement is prioritised over engagement.
To find out more about our New York and London sessions:Now / Next / Why London Sessions - Tuesday 25th September, LSO St Luke's
Earlybird tickets are on sale for the London Now / Next / Why until 28 July via Eventbrite
.Now / Next / Why New York Sessions - Tuesday 9th October, CUNY Graduate Center http://contagiousmagazine.com/events/