THE EXPERIENCING ECONOMY / BY ARWA MAHDAWI
Issue 32, 17 August 2012
We live lives increasingly shared and documented online, with our real-world experiences emitting a steady exhaust of digital data. This has nudged us into a new stage of the Experience Economy where 'experience', once prized as memory capital, is now valuable social currency - and brands are experimenting with the ways in which they can muscle in
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