MOVEMBER / 2012 CREATIVE COMPETITION WINNER

Contagious readers who have passed through Hammersmith in recent days, will no doubt have noticed the mega-Mo' that has been gracing the area's giant 48-sheet Clear Channel digital billboard. 

The cheeky 'Sex and We Mo' It' design is, in fact, the winner of our recent creative competition in partnership with Movember and Clear Channel.

Sacha Harding's design was chosen by the judges for its striking simplicity, fit with the brand and of course the cheeky copy, cunningly adapted from the catchy LMFAO hit. A professional rugby player for Bedford Blues, Sacha is currently splitting his time between playing and working with Bonfire Creative Intelligence, a brand design and marketing agency in Bedfordshire.

Speaking about his winning entry, Sacha said: 'My competition entry was originally a T-shirt that I designed for this year's Movember campaign. I was driving to training one day and the LMFAO song came on the radio whilst I was trying to brainstorm of original t-shirts ideas. Boom!! The rest is history.'

The image also went down a storm on the Movember UK Facebook page where hundreds of people took Sacha's lead and posted suggestions for other songs that would benefit from a bit of Mo' love. Our favourite? Nothing pleases us more than the idea of Axel Rose lamenting the cold Movember Rain.

A very special mention also goes to Simon Ford of Nomis Creative, who's cunning 'Join The Club' entry was liked so much by Movember and Clear Channel, that it has been gracing bus shelters around the UK too!

Honourable mentions go to entrants from Clinic, Inferno and Twentysix.