Apartment 58, a concept members club for the creative community in London, announces today it is moving to a new 8,000 sq ft location in the heart of the world's creative capital at the foot of Point 101, Soho, London, England.
To both mark the occasion and claim their turf, they have joined with Contagious, the global curator of design and communications cool, in throwing down a flashmob style challenge to the world's marketing talent to come up with ideas for a festive branded interactive installation at the site for the festive period before building work starts.
Agencies have until the last London bus runs on Christmas Eve to run creative brainstorms/hackathons and to submit top line design and technical concepts on one page.
The installation should attract the attention of the 100,000 or so daily passers by as well as provide a digital eco system and virality that spreads the message far and wide. Its PR worthiness will go without saying.
Running across Christmas to 04:01:13, it should promote the club opening date of 14:02:13 and drive membership applications while also reinforcing brand objectives of your suggested partner sponsor brand.
It might incorporate rear projections on the double height, 100m run of windows of the club, let passers by tweet images/campaign/competition messages to the screen, use engaging social/ competition/voting mechanics, feature smartphone augmented reality features triggered by projection tags and be a buzz generating and award winning campaign
Your solution may never be built but has to be believable. However, if you do have an idea and backing to make it happen now and can install before Christmas jump the queue and let us know now!Judging criteria
Each application will be awarded up to 5 points in each of the following categories:
Smart use of technology
Brand fit - club and sponsor
Delivery on KPI's
Killer use of data
The winning agency will be announced on 14:01:13 and receive 2 free membership places, 25% discount for all agency applications and a one year subscription to Contagious.
All entrants will be entitled to a 15% discount on Apartment 58 memberships.
(Subject to standard membership criteria. See Apartment58.com for full competition rules.)How to apply
This competition is open to any agency, individual or student team.
Email applications by the time the last bus passes by Point 101 on Christmas Eve as a single page A0 sized PDF with no external links to: firstname.lastname@example.org contagiousmagazine.com