10 December 2012
An interview with the CEO of Tumblr and case studies on IBM and Magazine Luiza are just a few of the highlights in the latest issue of Contagious
Subscribers will this week receive the latest issue of Contagious Magazine which includes in-depth case studies on forward-thinking Brazilian retailer Magazine Luiza, as well as on IBM, winner of the Most Effective Brand trophy at this year's Effies.
There's also an interview with David Karp, Tumblr's CEO and founder, who dropped into Contagious' London headquarters last month. He talks about what brands can bring to the image-led social platform and how he is building the internet's go-to destination for visual content.
This issue also looks at what happens when loyalty meets mobile phones, and we share examples of brands who are anchoring consumer loyalty in experiences and engagement. Learning is another area currently undergoing a transformation, and we look at how brands are increasingly involved in education as it becomes more of a natural fit for companies with a sense of purpose.
The Contagious video content associated with this issue is available online and on the Contagious app, including leading mobile, interactive, service, integrated and retail campaigns from the last quarter. Subscribers can head to tiny.cc/contagiousapp for links to download the app from the Apple or Android app store.
Download extracts from the latest issue here.
And keep your eyes peeled for Most Contagious, our annual round up of the year that will be online from 13th December to get a headstart on the trends that will shape 2013.