Boxing Day (26 December) became the busiest day ever in Britain for online retail with shoppers frantically buying sales items from home. IBM
data revealed that online sales increased by 44.95%
compared with 2011. Econsultancy
also reported that UK consumers spent 14 million
hours online and made 113 million
visits to online retail sites, an increase of 17% from 2011.
December sales results from John Lewis
demonstrated this behaviour with £1 in every £4
being spent online. The department store also enjoyed a year-on-year 44%
rise in online sales from December 2011.
To encourage shoppers back in-store, retailers need to improve their technology and develop a multi-channel approach to streamline their in-store and online offerings. In a recent survey by Global Information Management Company SDL
, shoppers stated that they planned to spend the majority of their Christmas budget online. More than half - 55%
- revealed that they typically visited stores to review products but then returned home to purchase them more cheaply online, a practice widely known as 'showrooming'.
Social media can play a significant role in influencing shopping decisions. Research by application software specialists SAP, which was reported in the Huffington Post
, claimed that 7
negative comments can negatively influence consumer opinion with just 8 comments
having the potential to put a customer off engaging with a brand altogether. The survey stated that 4 in 10 customers
would be appeased if a brand responded to their negative comments and 22% of this audience would be prepared to publicise this response to their followers. In Other Numbers
1.76 billion - The number of apps downloaded across the world by smartphone and tablets owners during the final week of 2012. (Flurry
400,000 - The number of new users reported to be joining mobile messaging and voice calling application Viber on a daily basis (Viber
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