, the world's largest music industry tradeshow, hosted in Cannes in late January, announced the winners of this year's competition to celebrate the best use of music in marketing.
Hungary was announced as the winning client for its Soundmapping
work in the category for Best Use of Music/partnership with an Artist in a Marketing Campaign. Targetting a youth audience, the campaign saw Hungary's well-known musician Yonderboi
orchestrate an electronic pop song by piecing together sound samples. People submitted samples of everyday sounds, like a stone plunging into water or a breaking piece of glass. Yonderboi created songs based on those sounds and performed them at an exclusive concert hosted for campaign participants, which was streamed live on YouTube. Online viewing time averaged 22 minutes; the campaign reached two million people on Facebook.
produced for launch of the HTC EVO 4G LTE by telecommunication provider Sprint
won in the category for Best Music Placement in a TV commercial. Leo Burnett
, USA, helped the brand remake the song I'm Always in Love
utilising the music-focussed features of the smartphone itself.
is a Contagious partner.