Case Studies / All
Vodafone McLaren Mercedes
/ Carbon Culture / By Will Sansom
Issue 29
With a fiercely proud prancing horse on one side and a taurine-fuelled bull…
Kleenex
/ Letting It All Out / By Ed White
Issue 28
Introduced 87 years ago, Kleenex the world's first facial tissue brand, has…
Heineken / Lager Top
/ By Will Sansom
Issue 28
By 1933, the inhabitants of New York had waited an agonising 14 years for a…
Skittles
/ Salute the Rainbow / By Katrina Dodd
Issue 27
The US and the UK may be mature markets for confectionery brands, but Skittles,…
HTC
/ Voice of the People / By Lucy Aitken
Issue 27
Having started out as a white label hardware manufacturer, HTC has now…
General Electric Healthcare
/ Back to Health / By Ed White
Issue 26
General Electric, one of America's oldest and largest companies, has long…
Smirnoff / Nightlife Exchange Project
/ The mix factor / By Lucy Aitken
Issue 26
The brand that's always ready for a party, Smirnoff has used Facebook to…
Canon
/ Pixel Perfect / By Will Sansom
Issue 25
With a 75 year heritage and a reputation for innovation, canon has long been…
Intel
/ Soul of Silicon / By Nick Parish
Issue 25
In acquainting the world with its friendly 'bong' sound, Intel achieved the…
Gatorade
/ The Fabled Formulation / By Nick Parish
Issue 24
New products, renewed focus on athletes and a tactical approach to social m
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