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September 15, 2009 1:07 PM

UEFA is perhaps a slightly surprising producer of branded content. The European Union of Football Associations, unlike established sporting brands such as adidas or Nike, for example, prefers to let an individual country's football association take the limelight / Read More

December 1, 2009 6:22 PM

Working with TBWA/CHIAT/DAY Los Angeles, Gatorade has produced a compelling piece of branded content that tells the story of a 100 year football rivalry between two of the nation's biggest high school teams. / Read More

November 10, 2009 4:23 PM

Jim Carey switched on the Oxford Street lights on 3 November, signaling the official start of the festive season, which means two things: over-eating and an embarrassment of riches on TV / Read More

November 17, 2009 4:15 PM

Connoisseurs of love it or hate it snack Marmite have been invited to spread the word on a new flavour by joining the shadowy 'Marmarati' society / Read More

December 7, 2009 10:40 AM

Engagement really has become the latest buzzword in marketing, but what does that mean and how should it be measured? / Read More

December 18, 2009 5:04 PM

Starbucks has been spreading the love over this festive period with a record-breaking charity initiative / Read More

December 21, 2009 4:16 PM

'Art should be aggressive, it should be intelligent, it should be interesting and it should cause a stir in the emotions, you know? And if it doesn't, then what's the point?' / Read More

January 5, 2010 10:38 AM

Pepsi pulls support for the Superbowl in favour of a digital and community based approach / Read More

January 26, 2010 11:16 AM

Branded content reaches new heights with the latest Absolut vodka collaboration / Read More

February 8, 2010 12:36 PM

VW 'kicks off' a smart integrated campaign with a 60-second Super Bowl spot which seeks to 'convert' a cultural phenomenon... Ok that's the last of the football puns, we promise... / Read More

February 16, 2010 12:26 PM

Contagious catch up with BigBalls Films CEO Tom Thirlwall / Read More

February 19, 2010 10:29 AM

Monetising online video / Read More

March 23, 2010 1:18 PM

It's motion-sensitive handbags at dawn... / Read More

March 25, 2010 10:25 AM

Anomaly's latest work for Italian denim brand Diesel features an interactive music video, a record label, and an online user-generated catalogue. / Read More

April 9, 2010 9:36 AM

'Parallel Lines', the five films which follow-up Philips's award-winning Carousel campaign, finally go live. Were they worth the wait? / Read More