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12 Results Found. You searched for: "Volkswagen"
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Volkswagen / Polo GTI

June 23, 2010 11:38 AM

Viral clips and social media application part of a low-budget strategy / Read More

Real Racing GTI / The Strategy Behind the App

November 3, 2009 2:16 PM

You may remember last week we reported on Volkswagen US' somewhat maverick launch of the new MkVI Golf GTI via just one free iPhone application - on a total budget of roughly $500,000. Since then Contagious has caught up with Charlie Taylor - general manager of digital marketing at VW US who gave us the skinny on the campaign's conception as well as a few juicy Week 1 results... / Read More

Volkswagen / Theory of Fun

October 13, 2009 2:49 PM

Countless brands and marketers have fiddled with the idea of 'fun', hamfistedly trying to align their salad creams and staplers to it. But this quirky new campaign from DDB Stockholm for Volkswagen, titled Rolighetsteorin (which translates roughly as the... / Read More

Volkswagen / Punch Dub

February 8, 2010 12:36 PM

VW 'kicks off' a smart integrated campaign with a 60-second Super Bowl spot which seeks to 'convert' a cultural phenomenon... Ok that's the last of the football puns, we promise... / Read More

Volkswagen / Real Racing GTI

October 27, 2009 5:29 PM

In a move sure to send shivers down the spines of even the most hardy media moguls / Read More

Seat / Sex Drive and Season of Music

July 26, 2010 11:00 AM

Automotive brand targets youth market with interactive campaigns / Read More

Murray, Tango / Round Up

July 14, 2009 2:42 PM

A packed Round Up this week featuring Microsoft's Office 2010 trailer, Flight of the Conchords' Murray for 2degrees, Sputnik, Tango, Doritos, VW and more... / Read More

Barclaycard / Waterslide Extreme

August 11, 2009 4:59 PM

Waterslide Extreme, an iPhone app for Barclaycard, has become the most popular free, branded game in the history of the iTunes App Store, recording four million downloads. / Read More