Issue 13 / Q4 2007
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
Guinness and Gravity
/ Guinness
Issue 13
The latest dramatic Guinness commercial launches with some alternate reality…
The Coke Side of Creativity
/ By Pio Schunke
Issue 13
How the world's biggest brand got its mojo back
Sophisticated Launches
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Issue 13
Brands could learn a lot from the beguiling interactive experiences emerging…
Stories plucked from the pop culture ether
/
Issue 13
Covering the latest in design, technology, virtue and pop culture, Wildfire…
Wired wool
/ By Chris Brown
Issue 13
New Zealand’s ad community may have an irreverent sense of humour and a…
Freedom fighters
/ By Tony Fernandes
Issue 13
At a time when pressure on the aviation industry is causing other airlines…
Stop Talking and Listen
/ By David Bentley
Issue 13
The social media revolution has cajoled marketers into transparency and active…
Connecting the Dots
/ By John King
Issue 13
When media, creative and account planning get hitched, connection planning…
Alternate Reality Gaming hits the mainstream
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Issue 13
Marketing activity behind The Dark Knight...
DVD /
Video case studies of innovative advertising solutions and new technologies
Axe
/ Vice Out Of Home
Issue 13
Converting the 'Nice Girl Turns Naughty' idea from the TV campaign into a…
O2
/ Wireless Festival / Cocoon
Issue 13
Wireless music event and launch of Cocoon handset in support of development…
IKEA
/ Around the World in Five Kitchens
Issue 13
An inspiring kitchen site applicable across 23 markets worldwide, building…
Cravendale
/ Join in the World of Cravendale
Issue 13
Website that mirrors the animated world featured in TVCs. Users can collaborate,…
Chanel
/ Coco Mademoiselle
Issue 13
Campaign to support the new film for Coco Mademoiselle perfume starring…
Random House
/ The Gum Thief
Issue 13
A staggered series of clips inspired by Douglas Coupland's The Gum Thief were…
De Volkskrant
/ Question Marks
Issue 13
Launch event in the middle of the night saw question marks beamed onto the…
Toyota
/ Truck Summoner
Issue 13
A highly authentic World of Warcraft game-capture, released via broadcast…
Lancia
/ Press Conference with weblin
Issue 13
The world’s first avatar press conference in partnership with weblin.…
20th Century Fox
/ 28 Weeks Later
Issue 13
Twentieth Century Fox designed a unique QR code containing messaging and a…
Caja de Burgos
/ La Catedral
Issue 13
Show potential of recycled material by building a 7-metre replica of Burgos…
Sci Fi Channel
/ Infinite OZ
Issue 13
Using the idea of an infinite world, a microsite was created that allowed…
Victoria Bitter (VB)
/ VB Symphony
Issue 13
Irreverent viral showing the Melbourne Symphony Orchestra playing a concert…
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
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London
EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
