Issue 14 / Q1 2008
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
On immoral consumerism and essential design
/
Issue 14
Ross Lovegrove, self-proclaimed evolutionary biologist and designer of…
Business by accident
/ By Drew Wehrle
Issue 14
Today, a business founded on community and user feedback doesn't sound so…
Stories plucked from the pop culture ether
/
Issue 14
Covering the latest in design, technology, virtue and pop culture, Wildfire…
What you know and who you know
/
Issue 14
Focus on exposure, one of London advertising's most intriguing anomalies...
Schweppes Adult Film Festival
/
Issue 14
Free-reign creativity and high-end branded content reposition Schweppes as…
Ogilvy Lab
/ By Chris Riley & Mark Seger
Issue 14
Ogilvy’s Lab is producing pioneering applications to persuade brands that…
Investing in the attention economy
/ By Vincent Balusseau
Issue 14
The attention economy is upon us. Be careful how you invest
DVD /
Video case studies of innovative advertising solutions and new technologies
Land Rover
/ Land Rover At Detroit 2008
Issue 14
A selection of films showcased on a 25m x 5mHD LED screen at the 2008 Detroit…
Deadline Couriers
/ Exploding Billboard
Issue 14
A dramatic demonstration of 'When Deadline Couriers give you a time, they…
adidas
/ Adi Dassler Workshop Online
Issue 14
180-second web film telling the story of adidas' inventive and tenacious…
Nokia
/ Meet London
Issue 14
Meet Your City - a 360 degree UGC activation campaign to launch Nokia Flagship…
Guinness
/ Dot
Issue 14
An imaginative animation following the story of a dot that can become anything…
MINI
/ The Other View
Issue 14
Launch of the new MINI Clubman - classically MINI but also dramatically…
Coca-Cola
/ 365 Days Of Happiness
Issue 14
Huge integrated campaign including LED throwies at Christmas celebrations.…
Bud Light
/ Dude
Issue 14
Dude! The campaign created a pop-culture catchphrase stamped with the Bud…
Havaianas
/ Flower Beds
Issue 14
Flower-bed installations were planted in locations where Havaianas are sold
MINI
/ Launch of MINI Clubman
Issue 14
Four spots for the launch of the new MINI Clubman based around the idea of…
Cadbury Creme Egg
/ Here Today, Goo Tomorrow
Issue 14
21 short films backed by integrated digital campaign. Brand integration into…
Chevrolet
/ Hailstorm
Issue 14
Authentic footage of a Chevrolet Luv Dmax managing to drive through flood…
Onitsuka
/ Electric Tiger Land
Issue 14
The Electric Light Shoe sculpture. A one-meter long sculpture based on an…
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
14a St Cross St
London
EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
