Issue 15 / Q2 2008
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
Social media on the political frontlines
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Lessons in online social media from the political frontlines
Audience share
/ By David Ridings
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Straddling TV and online, this peer-to peer news and information network has…
X Marks The Spot
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Location specific technologies are making the real world more interesting
The magic number
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Sixteen years, six offices and three hundred and fifty staff members since…
From purchase to service
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The definition of what actually constitutes branding is increasingly broad.…
Stories plucked from the pop culture ether
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Covering the latest in design, technology, virtue and pop culture, Wildfire…
Fairytale creatures invade the Golden Arches
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If you went down to McDonald's in May, you were sure of a big surprise.…
The power of influence
/ By Chuck Brymer
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Modern Human Communities and the Power of Influence
Brands need to drive social change
/ By Russ Lidstone
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Brands need to make environmentalism more compelling
DVD /
Video case studies of innovative advertising solutions and new technologies
Lancome
/ Magnifique-Women.com
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A community site featuring video portraits of inspirational women to establish…
Fiat
/ Driving Art
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To bring FIAT's Art x Science campaign to life an actor playing Leonardo Da…
Level Vodka
/ Level Tunnel
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Controversial designer Hussein Chalayan created The Level Tunnel - a darkened…
Apple Computer
/ Quake 3 Game
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A version of wildly popular game Quake3 using the iPod's touch-screen interface…
Doritos
/ You Make It, We Play It
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Consumers encouraged to create and vote on the next TVC with a DM pack sent…
Blue Cross
/ The Power of the Human Voice
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Ongoing dialogue on healthcare with Floridians centred around a microsite -…
Rockstar Games
/ Grand Theft Auto IV
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Campaign to build anticipation around the release of GTA 4 involving several…
iBand
/ Life is Greater than the Internet, Vitality
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iBand combines music and gadgets to create a community-driven creative project
Honda
/ Drive Every Drop
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Website driveeverydrop.com invites visitors to sponsor a virtual road trip…
Cadbury Dairy Milk
/ Trucks
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This roadblock Airport Trucks ad was the follow up to the iconic Gorilla ad.…
BBC Radio
/ Band in Your Hand
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Users printed a sheet of paper, and held it to their webcams to reveal a…
Eurostar
/ Somers Town
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A film to celebrate the launch of UK's first High Speed rail service from…
Nike
/ The Next Level
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A two-minute star-studded TVC directed by Guy Ritchie compresses a footballer's…
McDonald's
/ Fairies and Dragons
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Digital toys guide kids through clues that lead to games and interactions
Burn
/ Burn Alter Ego
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A widget through which users can customise an avatar who then goes out to…
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
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London
EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
