Issue 16 / Q3 2008
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
Solo and shifting is better
/ By Amantha Imber
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Advertising is a numbers-driven game. But where creative is concerned, the…
Music’s brand new bag
/ By Jack Horner
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As music artists find themselves having to navigate life beyond shiny plastic…
The Footprint Chronicles
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While corporations the world over struggle with the thorny issue of…
From 2D to two-way
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How an online project helped to bring the fashion industry of the page and…
Stories plucked from the pop culture ether
/
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Covering the latest in design, technology, virtue and pop culture, Wildfire…
Samsung Instinct takes on the iPhone
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In a world obsessed by iPhones, one rival handset proved it could make a…
Clarifying Complexity
/ By Bob Greenberg
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As many consumers continue to be baffled by the latest gadgets and technology,…
A mindset, not a model
/ By Laura Desmond
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The ad business needs to evolve into a people-centric ecosystem generating…
DVD /
Video case studies of innovative advertising solutions and new technologies
Nike
/ PHOTOiD
Issue 16
NikeiD's mobile application which facilitates and promotes the customisation…
Converse
/ Mini Sites
Issue 16
To celebrate Converse's 100th anniversary, agency Anomaly targetted switched…
The Times Of India
/ Lead India
Issue 16
A campaign that aims to elevate The Times of India newspaper from merely a…
Universal Music Group
/ The Secret World Of Sam King - The Beginning
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Drawing on Bebo's success with KateModern and Sofia's Diary, this is a new…
PSP
/ Go PSP Go
Issue 16
Cute site with sharp animation, demonstrating the advanced capabilities of…
Radiohead (Music)
/ House of Cards
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Music video that cements Radiohead's reputation for technological and online…
Nike
/ Team of Heroes
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A multi-platform campaign created to promoteÿIsrael's Maccabi Elite basketball…
Nokia
/ Lost Characters
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Campaign Illustrating the benefits of Nokia Maps - the equivalent of SatNav…
Orange SA
/ Play Balloonacy
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A great fun interactive online campaign with its own built-in distribution…
Taco Bell
/ Frutista Freeze
Issue 16
Following on from the success of his Grand Central Station stunt, Charlie…
Nokia
/ Face the Task
Issue 16
Nokia showcase its high-end device to a tech-loving target audience through…
FX Network
/ Dexter is Back
Issue 16
Bloody guerilla campaign to announce the second seasons premiere of TV show…
Sky Television
/ Indiana Jones
Issue 16
Sky Interactive was used to build hype around the opening weekend of Indiana…
Nike
/ If You Were a Boy
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Nike wanted to show that physically running can give back the identity and…
Madrid Council
/ The Light Pong Master
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Viral encouraging young citizens of Madrid to save energy by switching of…
A Diamond Is Forever
/ Roses
Issue 16
A diamond is forever is a great slogan but in need of rejuvenation, so a…
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
14a St Cross St
London
EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
