Issue 17 / Q4 2008
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
Turning the page in the digital age
/ By Snowy Everitt
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How the publishing industry can learn from the mistakes of the music business
The founder of TED and the things that inspired him
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Inspiration can come from anywhere – from mentors, to television, to the…
The push model
/ By Max Barenbrug
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This Dutch stroller brand is the design equivalent of the iPhone for the baby…
Give instead of take
/ By John King
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The secret to modern branding is learning to give instead of take
Stamen
/ Beauty in numbers
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The onslaught of data in is many forms has captured the attention of the…
Freesumerism
/ By The Future Laboratory
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As the cost of everything tends towards zero, the growing trend for Freesumerism…
Stories plucked from the pop culture ether
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Covering the latest in design, technology, virtue and pop culture, Wildfire…
A new era in interactive entertainment
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LittleBigPlanet and Football Superstars are embedding gaming’s addictive…
DVD /
Video case studies of innovative advertising solutions and new technologies
Sprint
/ Mobile Broadband Widget
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A widget was developed to promote Sprint's new mobile broadband service which…
Doritos
/ Hotel 626
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A Halloween-themed promotion saw a haunted hotel built online 'open' daily…
Sydney Dogs & Cats Home
/ Throw Us a Bone
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Throw us a Bone' allowed people to interact with our virtual dog using a…
Ikea
/ Small Change, Big Difference
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Showcase Ikea's 'Refresh' range of affordable, smaller ticket items via a…
EA Sports
/ Let's Fifa 09
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Promote the next installment of EA's hugely successful FIFA series, a roadblock,…
Rexona
/ 8 Reclutas
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Leverage Rexona Sportfan's official sponsorship of the Mexican football team…
Atava
/ House of Atava
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An online interface allowed anyone to move into online insurer Atava's virtual…
Robert Harris Coffee
/ Street Gallery
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To live up to the brand's idea that 'every break should be inspirational' a…
Seth MacFarlane
/ Seth MacFarlane's Cavalcade of Cartoon Comedy
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Family Guy creator Seth McFarlane developed an online content channel supported…
Nestle
/ Cookies and Cream Chunga
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To launch the new Kit Kat Chunky Cookies & Cream variant to a tricky demographic…
adidas
/ Flash
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To introduce an element of engaging interactivity to the homepage of adidas'…
Miller
/ The Mill
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Miller used its entire marketing budget in Scotland to open 'The Mill' live…
Mercedes-Benz
/ Interactive Music Video
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Present the GLK to an alternative, contemporary audience through an interactive…
British Airways
/ Metrotwin.com
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To establish BA not only as a travel service provider, but a travel expert,…
AC/DC
/ Black Ice
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To promote AC/DC's latest album Black Ice, the world's first music video in…
The Ladders
/ The 100K Experiment
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The 100K experiment' - a transparent box in a park containing US$100,000…
Weekly Newsletter /
Services /
Contact Us /
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EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
