Issue 18 / Q1 2009
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
RFID technology
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Issue 18
RFID technology brings Guinness’ brand positioning in Ireland to the fore…
Consumer-centric marketing
/ By Ann Sarimo
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Blyk is a mobile phone network targeting young people. Members receive free…
The ARG designer reveals her inspirations
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Issue 18
Leading game designer and future forecaster Jane McGonigal explains the…
Gadgets & gears
/ By Alistair Beattie
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It used to be a joke that people would choose a car because of is cup holders,…
The Noah's Ark of Brands
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Issue 18
Those that best survive a downturn are the brands who continue to invest in…
New sobriety
/ By The Future Laboratory
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Rather than the ‘little and often’ approach to consumption that has…
Quarterly trend briefing
/ By MP Creative
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A cashmere sweater is a cashmere sweater and a pair of jeans isn’t much…
Built to last
/ By Tom Morton
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The days of temporary, tactical pairings are over. Today’s alliances are…
The Wow factor
/ By Tony Hsieh
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Boasting an impressive blend of brand advocacy and 'wow factor' is US online…
An interview with Glenn Geisendorfer & Gabe Goldman
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People, planet and profit’ are the tenets behind Platform, a new Seattle-based…
Your recession-proof marketing strategy?
/ By Paul Marsden
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As marketers come under pressure to do more with less, a number of brands…
The new land grab
/ By Simon Andrews
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As ideas that people love to share, applications can be highly effective…
DVD /
Video case studies of innovative advertising solutions and new technologies
Pepsi
/ Refresh Everything - Dear Mr President
Issue 18
Dear Mr. President,' an open letter to Barack Obama in celebration of the…
Nextel
/ Talking Ad
Issue 18
Business magazines mailed out containing a personalised Nextel wrapper. At…
James Ready
/ Share Our Billboard
Issue 18
To engage consumers in an ongoing cause to keep the price of James Ready Beer…
Yellow
/ Treehouse
Issue 18
An ambitious challenge: building a real restaurant ten metres high in a tree,…
DCSF
/ Thmbnls Interactive Mobile Drama
Issue 18
The UK's first interactive mobile drama, focusing on the lives of six teenagers…
Twilight
/ Subway Installation
Issue 18
Campaign using the subway system and featuring a touch screen surface and…
Shelter
/ House of Cards
Issue 18
60-second film showing houses constructed by playing cards which collapse to…
Opel
/ Insignia Project
Issue 18
The 'Insignia Visualiser' online provided 12,000 configurations of the car…
Skoda
/ Octavia RC
Issue 18
Visitors to a campaign website could control a new Octavia parked in a busy…
Vodacom
/ The Grid - Mobikasi
Issue 18
To attract new subscribers to the Grid, a mobile-only social network, a…
HBO
/ Secrets Wall
Issue 18
Interactive murals in New York and LA showed people walking on a city street
Saturday Night Live
/ Whopper Virgins Parody
Issue 18
Saturday Night Live created a parody of the viral hit
Uniqlo
/ UNIQLO MARCH
Issue 18
An innovative online presentation format features models marching through an…
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
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EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
