Issue 20 / Q3 2009

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Contagious acts like a creative early warning system.

Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.

70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.

Click on the links below to view the content of this issue.

Articles /

Case Studies /

Hot topics and expert opinion from the magazine

Which are the world's most contagious brands, and why?

Status Update Status Update /

Issue 20

Brands are begnning to use the social networks in highly innovative ways

The Death of Destination The Death of Destination / By Robin Grant

Issue 20

The rise of the real time web

Dreamtelligence Dreamtelligence /

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There's a sense of possibility in the air

Social Climbing Social Climbing / By David Judge

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Quarterly Trend Briefing

PR 2.0 PR 2.0 /

Issue 20

How to use Twitter for marketing and PR

Nike Chalkbot Nike Chalkbot /

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The Nike Chalkbot is a fusion

Digtal Outdoor Digtal Outdoor /

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The humble poster is now receiving a new lick of digtal paint

Crisis of Content Crisis of Content /

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Torn between maintaining standards and the need to turn a profit

The Factory The Factory / By Daryl Arnold

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Profero has funded a unique environment in Shanghai

Beating Eco Fatigue Beating Eco Fatigue /

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The appropriation of the ‘Green’ Movement by big business

Durex Durex /

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Durex Play: to break rules; to have fun; to explore

The rules behind breaking creative rules The rules behind breaking creative rules / By Yonathan Dominitz

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The thought patterns behind award-winning creative ideas

AgênciaClick AgênciaClick / By George Collings

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Adland is turning to Brazil for digtal leadership

Advergames Advergames / By Chris Kempt

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Advergames are a remarkable animal in the marketing kingdom

Wildfire Wildfire / Virtue

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Doing some good for the planet with Design for a Dollar and more...

Wildfire Wildfire / Technology

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Realtime 3D Air traffic networks and more...

Wildfire Wildfire / Did you hear?

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Model minatures, 3-D mapping technology and more...

Wildfire Wildfire / Design

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Creativity is unleashed with Selgas Cano's offices in the woods and more...

HP HP /

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Garage Brand

Guinness Guinness /

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Dark Matter

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DVD /

Video case studies of innovative advertising solutions and new technologies

Absolut Absolut / Anthem

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Absolut's first ever global TV campaign

McAfee McAfee / Stop H*Commerce

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A branded series to educate the public about cybercrime

Under Armour Under Armour / UA11

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A branded content series about the Under Armour 11 test team

Johnnie Walker Johnnie Walker / WALK

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Johnnie Walker's historical overview film featuring Robert Carlyle

Sunny Delight Sunny Delight / Surf Camp Series

Issue 20

An interactive web TV show about surfing

Cold War Kids Cold War Kids / I've Seen Enough (Interactive Version)

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Cold War Kids launched a website where fans could remix the song online

Sony Ericsson Sony Ericsson / Pocket TV

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Pocket TV - a free to download music-based entertainment show

BooneOakley BooneOakley / Home Page

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Interactive video, telling the BooneOakley story - all hosted on YouTube

adidas adidas / The Detailed Mechanics of a Commander

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adidas collaboration with basketball blog FreeDarko

Zealot Co. Ltd, Neutral Nine Records Zealot Co. Ltd, Neutral Nine Records / Sour, ‘Hibi No Neiro’

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A user-generated music video created thanks to fans around the world with…

The Coca-Cola Company The Coca-Cola Company / Multi-Media Coke Machine

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Vending maching incorporating Samsung LCD touchscreen...

Nike Nike / Most Valuable Puppets

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A puppets viral featuring the two biggest stars of the NBA finals

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