Issue 21 / Q4 2009
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
The power of invention
/ MIT Media Lab
Issue 21
Focus on the innovations coming out of the Massachusetts Institute of Techn / Read More
The 4-second revolution
/ By Martin Lindstrom
Issue 21
The desire for security and sanitisation is influencing the decision proces / Read More
Intelligent Toys
/ Playtime gets connected
Issue 21
The hallmark of future toys will be the seamless link between play, communi / Read More
The Hidden Persuaders
/ By Rory Sutherland
Issue 21
Why do government and big business often regard persuasion as a last resort / Read More
Squinting at Technology
/ By Nathan Martin
Issue 21
To create memorable experiences, brands need to behave like 'gutter technol / Read More
Adventures in e-Tail
/ Online experiential
Issue 21
Traditional retailers need to watch their backs as online rivals snap at th / Read More
Disruptive Packaging
/ From shelf to screen
Issue 21
Through technology and sustainable innovation, every product should tell a / Read More
Wildfire
/ Will.i.am + Dipdive
Issue 21
Jess Greenwood speaks to Will.i.am about music, media and technology / Read More
Wildfire
/ Virtue
Issue 21
Environmental initiatives including Google's Powermeter and I LOHAS water b / Read More
Prohibition Culture
/
Issue 21
As the new decade dawns, brands will encounter a pragmatic period of social / Read More
Wildfire
/ Technology
Issue 21
Biometric vending machines, crowd-sourced navigation apps, real-time Earth / Read More
Wildfire
/ Did you hear?
Issue 21
Digi-novels, eTablets, digital classical, music mixing apps and Where The W / Read More
Wildfire
/ Design
Issue 21
Havaianas' new store in Brazil, solar-powered trees from SonUmbra, the Ilum / Read More
Innovative start-ups
/ Small but perfectly formed
Issue 21
Profile of eight small companies punching above their weight in terms of re / Read More
Living Brands: Loving Brands
/ By Simone Berndes
Issue 21
Quarterly retail trend briefing / Read More
Mobile Melee
/ Mobile Operating Systems
Issue 21
Android vs. iPhone, apps vs browsers, products vs services... / Read More
DVD /
Video case studies of innovative advertising solutions and new technologies
v, The National Young Volunteers Service
/ The Voicebot in Parliament
Issue 21
User messages written by a robot and submitted online as part of a physical / Read More
Philadelphia
/ Digital Strategy
Issue 21
Umbrella site leads to social networking and 'eat and meet' groups for 25 t / Read More
Palladium Boots
/ Uneven Terrain
Issue 21
Urban archaelogy as influencers filmed tracking inner-city buildings and th / Read More
GVU Center
/ Augmenting Aerial Earth Maps with Dynamic Information
Issue 21
Using tools such as Google Earth or Microsoft Virtual Earth to create aeria / Read More
John Deere
/ Ultimate Skid Steer Smackdown
Issue 21
Integrated campaign showcasing John Deere skid steers online, on video and / Read More
Waze
/ Driving Community
Issue 21
User-generated maps, driven by community providing turn-by-turn navigation / Read More
Doritos
/ Alan
Issue 21
Doritos partnered with Guitar Hero to build buzz for the crisp brand / Read More
Toshiba
/ Space Chair
Issue 21
A chair's graceful descent from space for Toshiba's TV series / Read More
Oakley
/ Tracking Eero
Issue 21
Oakley follow snowboard star Eero Ettala for branded show / Read More
Lenovo
/ The Mystery Egg
Issue 21
Using augmented reality to raise awareness of Lenovo's products / Read More
Thounds
/ Music Collaboration
Issue 21
Social network that connects musicians around the world / Read More
Freebord
/ 36 Skaters Make Downhill Neon Video Game w/ Freebords
Issue 21
Video shot at night showing the lights tracing the movement of skaters' bod / Read More
Lynx
/ Party Across the Internet
Issue 21
Sequence of games and animations across the internet / Read More
Vodafone
/ Who Killed Summer?
Issue 21
Immersive online entertainment series released across multiple platforms / Read More
VrijVerzekerd Car Insurance
/ Endless Racing Game
Issue 21
Digital campaign utilising advergaming to promote car insurance / Read More
Weekly Newsletter /
Services /
Contact Us /
Contagious Magazine45 Foubert’s Place
London
W1F 7QH
hello@contagiousmagazine.com
+44 (0)20 7575 1995
