Issue 21 / Q4 2009
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
The power of invention
/ MIT Media Lab
Issue 21
Focus on the innovations coming out of the Massachusetts Institute of Techn
The 4-second revolution
/ By Martin Lindstrom
Issue 21
The desire for security and sanitisation is influencing the decision proces
Intelligent Toys
/ Playtime gets connected
Issue 21
The hallmark of future toys will be the seamless link between play, communication…
The Hidden Persuaders
/ By Rory Sutherland
Issue 21
Why do government and big business often regard persuasion as a last resort
Squinting at Technology
/ By Nathan Martin
Issue 21
To create memorable experiences, brands need to behave like 'gutter technologists'
Adventures in e-Tail
/ Online experiential
Issue 21
Traditional retailers need to watch their backs as online rivals snap at…
Disruptive Packaging
/ From shelf to screen
Issue 21
Through technology and sustainable innovation, every product should tell a
Wildfire
/ Will.i.am + Dipdive
Issue 21
Jess Greenwood speaks to Will.i.am about music, media and technology
Wildfire
/ Virtue
Issue 21
Environmental initiatives including Google's Powermeter and I LOHAS water b
Prohibition Culture
/
Issue 21
As the new decade dawns, brands will encounter a pragmatic period of social…
Wildfire
/ Technology
Issue 21
Biometric vending machines, crowd-sourced navigation apps, real-time Earth…
Wildfire
/ Did you hear?
Issue 21
Digi-novels, eTablets, digital classical, music mixing apps and Where The…
Wildfire
/ Design
Issue 21
Havaianas' new store in Brazil, solar-powered trees from SonUmbra, the Iluma…
Innovative start-ups
/ Small but perfectly formed
Issue 21
Profile of eight small companies punching above their weight in terms of…
Mobile Melee
/ Mobile Operating Systems
Issue 21
Android vs. iPhone, apps vs browsers, products vs services...
DVD /
Video case studies of innovative advertising solutions and new technologies
v, The National Young Volunteers Service
/ The Voicebot in Parliament
Issue 21
User messages written by a robot and submitted online as part of a physical…
Philadelphia
/ Digital Strategy
Issue 21
Umbrella site leads to social networking and 'eat and meet' groups for 25 to…
Palladium Boots
/ Uneven Terrain
Issue 21
Urban archaelogy as influencers filmed tracking inner-city buildings and…
GVU Center
/ Augmenting Aerial Earth Maps with Dynamic Information
Issue 21
Using tools such as Google Earth or Microsoft Virtual Earth to create aerial…
John Deere
/ Ultimate Skid Steer Smackdown
Issue 21
Integrated campaign showcasing John Deere skid steers online, on video and…
Waze
/ Driving Community
Issue 21
User-generated maps, driven by community providing turn-by-turn navigation
Freebord
/ 36 Skaters Make Downhill Neon Video Game w/ Freebords
Issue 21
Video shot at night showing the lights tracing the movement of skaters' bodies
Vodafone
/ Who Killed Summer?
Issue 21
Immersive online entertainment series released across multiple platforms
VrijVerzekerd Car Insurance
/ Endless Racing Game
Issue 21
Digital campaign utilising advergaming to promote car insurance
Weekly Newsletter /
Services /
Contact Us /
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EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
