Issue 22 / DVD content /

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NZ Telecom NZ Telecom / Night Lights

Issue 22

A 5 storey tall interactive light installation

3bits 3bits / Sync/Lost

Issue 22

An interface that uses 'hotspots' to show the links between music styles

Nikon Nikon / Virtual Touch Experience

Issue 22

A bookmark that allows users to interact with websites using hand movements

Zugara Zugara / ZugSTAR

Issue 22

Amazing interactive AR video conferencing software

Japan Post Japan Post / New Year's Greeting Cards

Issue 22

Japanese tradition revived for 2010

Augmented (hyper)Reality Augmented (hyper)Reality /

Issue 22

The potential invasion of new media in the future

Coca-Cola Coca-Cola / Happiness Machine

Issue 22

Coke vending machine hands out happiness

Brights & Stripes Brights & Stripes / Magic T-shirts

Issue 22

Children's clothing comes to life with AR clothing

Nokia Nokia / N900 Unboxing

Issue 22

Nokia sends a strange hackerbox to bloggers to unlock

Skype Skype / Wilderness Man – The Phone Box Experiment

Issue 22

Skype's remote product demonstration promotes SkypeOut

Lipton Lipton / The Woman Who Knows Everything

Issue 22

Online variation of the '20 Questions' artificial intelligence game

DieHard Battery vs. Reggie Watts DieHard Battery vs. Reggie Watts /

Issue 22

Online film showing DieHard battery powering beat boxer performance

Tony Hawk Ride Tony Hawk Ride / Skateboarding Dog

Issue 22

Viral video showing dog riding skateboard controller

Microsoft, Warner Brothers Microsoft, Warner Brothers / Unlock Your Sherlock

Issue 22

Content and mystery developed to promote the Sherlock Holmes movie

2010 Grammy Awards 2010 Grammy Awards / We’re All Fans

Issue 22

The Grammys generate buzz through social networks and online widgets

The War of Internet Addiction The War of Internet Addiction /

Issue 22

World of Warcraft-based hour-long political satire

O2 O2 / This Is Priority

Issue 22

O2's online ticket hunt to increase registrations to its Blueroom service

The Sun The Sun / v4.0

Issue 22

Viral short film spoofing the infamous Apple iPhone ads

Wrangler Wrangler / Blue Bell SS10 Collection

Issue 22

Wrangler's website shows off its latest denim collection

Verbatim Verbatim / Championship

Issue 22

3D fighting monsters compete to win the Verbatim Championship

Comite Departemental du Tourisme des Bouches du Rhone Comite Departemental du Tourisme des Bouches du Rhone / Snapshots of Provence

Issue 22

Create an innovate way to help people discover the sights and sounds of…

IKEA IKEA / Gordon Gustavsson

Issue 22

IKEA store manager's Facebook page helps launch new store

Coke China Coke China / First Coke of the Year 2010

Issue 22

Coca-Cola welcomes the Chinese New Year in its interactive and social campaign

Google Google / Nexus One Ninja Unboxing

Issue 22

Ninjas go to work on a Nexus One

Old Spice Old Spice / Smell Like a Man, Man

Issue 22

Viral showing that anything is possible if a man uses Old Spice body wash

Roca Roca / Gallery

Issue 22

A furnishings company creates cultural capital

Canon EOS Canon EOS / Photochains

Issue 22

Canon challenged photographers to develop their skills

Sony PlayStation Heavy Rain Sony PlayStation Heavy Rain / Make a Different Story Unfold

Issue 22

HD interactive trailers for the launch of psychological thriller game Heavy…

Posten (The Swedish Post Office) Posten (The Swedish Post Office) / Forever Young

Issue 22

The Swedish Post Office targets seniors in this viral campaign

Radiotjanst Radiotjanst / TV Licence

Issue 22

Interactive viral encouraging young Swedes to pay their TV Licence

Electronic Arts Electronic Arts / Need for Speed SHIFT Banner Tournament

Issue 22

EA replicated the new Need for Speed game in banner ads

Bayan Bayan / Lola Techie

Issue 22

Bayan takes an alternative approach to promoting its internet service

Volkswagen of America Volkswagen of America / PunchDub

Issue 22

VW's Super Bowl push 2010

Levi's Levi's / Time Will Tell

Issue 22

Wear in your jeans without leaving your computer

Miller Miller / High Life Super Bowl Initiative

Issue 22

Miller's Super Bowl campaign helps out the little guy

UNIQLO UNIQLO / Lucky Switch

Issue 22

Banner ads transformed into chances to win prizes

Pepsi Pepsi / Refresh Everything

Issue 22

Pepsi increases consumer engagement while making the world a better place

Google Google / The Making of Chrome

Issue 22

A lo-fi approach to tech boosts Google's browser

Dominos Dominos / The Pizza Turnaround

Issue 22

Dominos rebuilds its business from the ground up

adidas adidas / Game Changer Digital

Issue 22

How many high-flying slams can the crowd track down?

Lipton Lipton / Millionaire

Issue 22

Gaming app to get Lipton brand managers to engage with the brand guidelines

Google Google / Google Goggles

Issue 22

Visual search app for the Android platform

New Balance New Balance / 365

Issue 22

iPhone audio-visual alarm clock waking user with a new video every day

Smirnoff / Time Out Smirnoff / Time Out / Mobile App

Issue 22

iPhone app featuring events and experiences in London selected by Time Out

Stella Artois Stella Artois / Le Bar Guide

Issue 22

Global bar finder iPhone app with augmented reality

Nike Nike / True City

Issue 22

iPhone app delivering insider knowledge on happening places and events

LEGO LEGO / CL!CK

Issue 22

Online hub providing creative-themed blog postings

Syfy Channel Syfy Channel / Follow the White Rabbit

Issue 22

Audience 'follows the white rabbit' on multi-media adventure

Israel Aids Task Force Israel Aids Task Force / SDIA PROJECT

Issue 22

Release of song, 'Going All the Way', to raise awareness of AIDS

Tooheys New Tooheys New / The Beer Economy

Issue 22

Integrated campaign introducing the 'Beer Economy'

Mercedes-Benz Mercedes-Benz / Behind the Speed – The SLS AMG Experiments

Issue 22

Integrated campaign showing car driving through a tunnel upside down

adidas adidas / Originals AR Experience

Issue 22

AR deepens adidas' connection with sneaker fans

FIAT FIAT / The Mascherano Case

Issue 22

Fake investigation into soccer star Javier Mascherano

Neviot Plus  Neviot Plus / Cup Games

Issue 22

An interactive AR tennis game using the Neviot Plus bottle to activate the…

YELL YELL / Lo Quiero, Lo tengo (I Want It, I Get It)

Issue 22

Spaniards invited to submit challenges for zany TV host

Nike Canada Nike Canada / Dangle's Angle

Issue 22

Nike teams up with expert hockey blogger for Winter Olympics

MySpace MySpace / Fan Video

Issue 22

Fans appear alongside their favourite artists

Gatorade Gatorade / Replay

Issue 22

Online documentary film gives high school teams the chance for a re-match

IKEA USA IKEA USA / Easy to Assemble

Issue 22

Web series attracts 6.1m views

Absolut Absolut / I'm Here

Issue 22

Spike Jonze teams up with iconic vodka brand

Nokia Nokia / The World's Biggest Signpost

Issue 22

Interactive London experience shares location technology

Google Google / Favourite Places

Issue 22

The great and the good share their secret spots

Sony Sony / The Wall Sale

Issue 22

Recycled jeans go on auction

Andes Beer Andes Beer / Teletransporter

Issue 22

Argentinean men get the perfect excuse to stay out for one more

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