Issue 22 / Q1 2010

Current issue

Contagious acts like a creative early warning system.

Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.

70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.

Click on the links below to view the content of this issue.

Articles /

Case Studies /

Hot topics and expert opinion from the magazine

Which are the world's most contagious brands, and why?

Innovative Start-Ups Innovative Start-Ups / Think Small, Move Fast

Issue 22

This quarter's line up of small but perfectly formed companies

The Art of the Physical The Art of the Physical / By Lucy Johnson

Issue 22

Quarterly retail design trends briefing

Research & Development Research & Development /

Issue 22

Agencies gear up for the future

Rage against the machine Rage against the machine / By Stéphane Xiberras

Issue 22

The true story of CAI, the robot that made advertising

Philips Consumer Lifestyle Philips Consumer Lifestyle /

Issue 22

Corporate Renaissance

Location-Based Apps Location-Based Apps / Seek and ye shall find

Issue 22

Contagious navigates the apps taking location to the next level

Local Fabulous Local Fabulous / By Marian Salzman

Issue 22

How local has become the new global

Perfectly perfect. Almost Perfectly perfect. Almost / By Martin Lindstrom

Issue 22

Time for advertising to gain more trust by showing life as it really is

Leaning Out Of The Frame Leaning Out Of The Frame /

Issue 22

Brands benefit by association

Wildfire Interview Wildfire Interview / Jaron Lanier

Issue 22

Contagious interviews You Are Not A Gadget author Jaron Lanier

Celebrity Sells Celebrity Sells / Or does it?

Issue 22

Superstars may glitter, but do they create brand gold?

Brand Aid Brand Aid / Seeing hope amidst despair

Issue 22

Enterprise capital as a force for change

The Fourth Dimension The Fourth Dimension / By George Nimeh

Issue 22

TV continues to dominate the online watercooler of social media...

Wildfire Wildfire / Virtue

Issue 22

Biofuel from British Airways, wind turbines from Philippe Starck, airships…

Wildfire Wildfire / Technology

Issue 22

3D TVs, AR shooter games, life-saving technology, animatronics and more...

Wildfire Wildfire / Make Do and Mend

Issue 22

Contagious rounds up this quarter's most innovative lo-fidelity initiatives

Wildfire Wildfire / Design

Issue 22

Latest art, architecture and design innovations of the quarter

Wildfire Wildfire / Did You Hear?

Issue 22

Augmented Reality's frightenting future, mixing music genre by genre, Shidonni…

Pampers Pampers / By Nick Parish

Issue 22

Bottoms up

Marmite Marmite / By Lucy Aitken

Issue 22

Divide and Conquer

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DVD /

Video case studies of innovative advertising solutions and new technologies

NZ Telecom NZ Telecom / Night Lights

Issue 22

A 5 storey tall interactive light installation

3bits 3bits / Sync/Lost

Issue 22

An interface that uses 'hotspots' to show the links between music styles

Nikon Nikon / Virtual Touch Experience

Issue 22

A bookmark that allows users to interact with websites using hand movements

Zugara Zugara / ZugSTAR

Issue 22

Amazing interactive AR video conferencing software

Japan Post Japan Post / New Year's Greeting Cards

Issue 22

Japanese tradition revived for 2010

Augmented (hyper)Reality Augmented (hyper)Reality /

Issue 22

The potential invasion of new media in the future

Coca-Cola Coca-Cola / Happiness Machine

Issue 22

Coke vending machine hands out happiness

Brights & Stripes Brights & Stripes / Magic T-shirts

Issue 22

Children's clothing comes to life with AR clothing

Nokia Nokia / N900 Unboxing

Issue 22

Nokia sends a strange hackerbox to bloggers to unlock

Skype Skype / Wilderness Man – The Phone Box Experiment

Issue 22

Skype's remote product demonstration promotes SkypeOut

Lipton Lipton / The Woman Who Knows Everything

Issue 22

Online variation of the '20 Questions' artificial intelligence game

DieHard Battery vs. Reggie Watts DieHard Battery vs. Reggie Watts /

Issue 22

Online film showing DieHard battery powering beat boxer performance

Tony Hawk Ride Tony Hawk Ride / Skateboarding Dog

Issue 22

Viral video showing dog riding skateboard controller

Microsoft, Warner Brothers Microsoft, Warner Brothers / Unlock Your Sherlock

Issue 22

Content and mystery developed to promote the Sherlock Holmes movie

View All DVD Content

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