Issue 25 / Q4 2010
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
70% of entries shortlisted for Titanium & Integrated shortlist at Cannes Lions 2009 had already been featured in Contagious.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
Small But Perfectly Formed
/ Little Brands, Big Thinkers
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This quarter's showcase of little brands with oversize ideas and aspirations…
A Quiet Storm
/ By Jonny Shaw
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How the 'Herbivore Guys' are discreetly rewriting the rules of consumerism
10 Seconds - That's it!
/ By Martin Lindstrom
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Personalised data-sets are giving marketers the chance to create the ultimate…
Firstborn
/ Company Focus
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Garnering respect, forging relationships and of course, constantly rebelling…
News
/ Branded Content
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Top branded content: Batelco Infininty, Foster's Funny and Huggies Club -…
I Want It Now
/ By Lucy Aitken
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The lines between advertising and editorial have been blurring, but now…
The Fall of Brands and Rise of Companies
/ By Tom Beckman
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Revealing the context behind the logo as consumers ask: what do you stand…
News
/ Quarterly round-up
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Our four top news stories from the quarter including; IKEA daily ads, Litago…
News
/ Social Media
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Including Messi's trip to London for adidas, Coca-Cola Real-Time 'Like',…
Connected TV
/ The Battle for the Living Room
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TV is now online and fully interactive. Robin Leeburn considers who will be…
Wildfire
/ Did You Hear?
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Advanced vending-machines from Britvic, Dentsu and BERG's iPad app, build a…
Wildfire
/ Virtue
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Volvo aims to improve air quality, Levi's unveils initiatives to reduce waste…
Wildfire
/ Technology
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Technology and interaction find their way to gardens, pubs, health and…
Wildfire
/ Design
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Federico Diaz' mind-bending sculpture, 3D printing from Urbee, Choi+Shine's…
Wildfire
/ Qwiki
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Improving the information experience / A look at the latest tool in search…
Wildfire Interview
/ Eric Hirshberg
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Contagious caught up wih ex-adman Hirshberg in his first interview as CEO of…
The Web of Intention
/ By Venkatesh Rao
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How smart technologies are helping us gain control of the internet
Old Dogs, New Tricks
/ By Nick Broomfield
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'Social CRM' - Why marketers need to rely on proven fundamental principles…
Canon
/ Pixel Perfect / By Will Sansom
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With a 75 year heritage and a reputation for innovation, canon has long been…
Intel
/ Soul of Silicon / By Nick Parish
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In acquainting the world with its friendly 'bong' sound, Intel achieved the…
DVD /
Video case studies of innovative advertising solutions and new technologies
Swedish Post
/ Happiness By The Meter
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A new initiative from Swedist Post allows people to send a sweet treat
Yellow Pages
/ Location-Based Banner
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Using location and AR to connect Yellow Pages and local businesses
FedEx
/ Changing World
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FedEx teams with the Economist for some global data visualisation and insight
Volkswagen Brazil
/ Amarok LiveTest
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Negotiate an obstacle course in a VW from the comfort of your PC
Canon Pixma
/ Sound Sculptures
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Canon uses paint and speakers to beautifully dramatise its offering
Coca-Cola
/ Burn Ignite
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A local, grassroots content-creation programme to engage with the influential…
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
14a St Cross St
London
EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
