Issue 29 / Q4 2011
Contagious acts like a creative early warning system.
Our quarterly magazine identifies the ideas, trends and innovations behind the world's most revolutionary marketing strategies. The accompanying DVD showcases over 60 pieces of high quality creative work sourced globally. Each campaign is presented in a 'challenge/solution/results' format, which analyses the effectiveness of these innovative marketing solutions.
Click on the links below to view the content of this issue.
Articles /
Case Studies /
Hot topics and expert opinion from the magazine
Which are the world's most contagious brands, and why?
Small But Perfectly Formed
/ Little Brands, Big Thinkers
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Startups and companies punching above their weight
Upstarts
/ David Minich, Yoni Bloch, Taylor Levy & Chei-Wei Wang
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Contagious scours the globe for new shining stars
Dentsu Network
/ By Jess Greenwood
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A network in the truest sense, the Japanese powerhouse’s overseas operation
Personalised Products
/ By Chloe Markowicz
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FMCG brands are using customisation to create an emotional bond with consumers
News
/ Real-Time Interaction
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Swedish electronics shop encourages break-in, the Dutch KLM team is on hand…
Gamification
/ By Yarden Yaroshevski
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Can points and badges compete with an immersive storytelling narrative for…
Airline Industry
/ Category Focus / By Nick Parish
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From the moment you decide to fly to when you sep away from baggage claim,…
News
/ Crowdsourced Content
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A round-up of the best crowdsourced content from the last quarter
News
/ Quarterly Round-up
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Ariel integrates real-world and digital in product demonstration, Patagonia…
Wildfire
/ Have You Heard?
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Recreating a brand's past, YouTube cinema, 3D printed replicas of clients'…
Wildfire
/ Virtue
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Celebrating human rights, biodegradable shoes, making science accessible and…
Wildfire
/ Technology
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Ice in the desert, toy robots, lie-detecting ATMs, panoramic ball cameras,…
Vodafone McLaren Mercedes
/ Carbon Culture / By Will Sansom
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With a fiercely proud prancing horse on one side and a taurine-fuelled bull…
DVD /
Video case studies of innovative advertising solutions and new technologies
Lays
/ Sampling Machine
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A transparent production process awaits you at this vending machine
Ariel
/ Fashion Shoot
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Take aim at designer clothes to demonstrate the cleaning power of Ariel
Yeo Valley
/ Boy Band
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Yeo Valley create parody featuring The Churned, a farming-inspired boy band
Chipotle
/ Back to the Start
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Beautiful animation by restaurant chain praises sustainable farming
Weekly Newsletter /
Services /
Contact Us /
Contagious CommunicationsDunstan House
14a St Cross St
London
EC1N 8XA
hello@contagiousmagazine.com
+44 (0)20 3206 9250
