News / Integrated

Tide Tide / Smart Bag

January 10, 2012

Detergent brand cleans up the UAE with washable bags for life

Weight Watchers Weight Watchers / Play Weight Watchers

January 06, 2012

Slimming club members star in upbeat New Year pop song

Personalised Products Personalised Products / By Chloe Markowicz

Issue 29

FMCG brands are using customisation to create an emotional bond with consumers

Skcin Skcin / Hoax Campaign

Issue 29

Skin cancer charity launches a fictional product, Sunny-3, that triples the…

 StarHub StarHub / StarHub Love Tail

Issue 29

Telco creates interactive TV ad

Promote Iceland Promote Iceland / Inspired by Iceland

Issue 29

The Icelandic president invites tourists to visit personally

AT&T AT&T / You've Got A Case

December 05, 2011

Will Arnett stars in personalised digital campaign for AT&T

 Where Digital Meets Physical Where Digital Meets Physical / Opinion

November 25, 2011

Mark Chalmers looks at creating the conditions for engagement, visibility…

Jose Cuervo, Absolut and Jameson Jose Cuervo, Absolut and Jameson / Expression and Alcohol

November 21, 2011

Personalisation is current for alcohol brands both on and offline

New Era New Era / New Era Introducing

September 13, 2011

New Era introduce the new generation of creatives

Casa do Zezinho Casa do Zezinho / Half for Happiness

Issue 28

Sharing with those who need was never easier, thanks to a POS solution

Kleenex Kleenex / Letting It All Out / By Ed White

Issue 28

Introduced 87 years ago, Kleenex the world's first facial tissue brand, has…

KLM KLM / Tile & Inspire

Issue 28

Dutch airline calls on public to inspire

Actimel Actimel / Breakfast Reminder

Issue 28

Yogurt brand creates breakfast reminders for sharing

Johnnie Walker Johnnie Walker / Keep Walking Lebanon

Issue 28

Whiskey brand aims to inspire progress for youth in Lebanon