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| Newsletter
/ 13th May 2008 |  |
Introduction
/ | | Welcome
to the Contagious newsletter - your weekly update of the hottest happenings in
the worlds of marketing, design and technology. Got a story for us? Email your
latest campaigns, tip-offs and press releases to
hello@contagiousmagazine.com. | | If you haven't already subscribed to this newsletter, register here to receive it weekly. |
  Skype’s Digital Nomad
Evaluation
Skype’s campaign for its latest mobile services makes extensive use of social media by road-testing the service via the ‘longest human product demo in perpetual motion’. The measurement magicians at Ryan*Macmillan ran the campaign through their KUDOS social media planning framework to see how it measured up
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| |  Ideas and the Vote
Opinion
John King, Director of Brand Innovation at Fallon Minneapolis, wonders how the primaries would be playing out if the candidates had spent less on ads and more on action... The failures of the advertising industry are never more apparent than during an election year. Turn on the television or radio, or click on the web
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|  Backflips for Levi's
Viral
Quite why any chap would want to risk his most precious ‘assets’ by backflipping into a pair of jeans is beyond us. However, a video showing a bunch of acrobatic and reassuringly accurate friends doing just this has racked up nearly 2.5 million views in one week on YouTube. The spot contains no overt branding
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| |  The Human Race
Interview
It’s going to be an epic summer for the world’s biggest sportswear brand. Nike will not only be rolling out changes to Nike+ such as a Facebook application and the Nike+ Sportsband, and announcing 35 new product lines in time for the Olympics (including new equipment for sports as diverse as gymnastics and the equestrian
More
|  Decapitation, Interpol
Round-Up
Those of you who managed to get your hands on the last issue of Contagious Magazine will be familiar with the Decapitator - an anonymous scamp who modifies billboards and posters around London to make it look like whoever is featured in the ad has had their head lopped off. Clearly then, when he (or she) stumbled upon
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| |  Expo Zaragoza
Design
This summer thoughts turn to water and sustainable development at the Expo Zaragoza, billed as 'the biggest water festival in the world'. The show will be held in a newly constructed park on Spain’s river Ebro from June to September. Sadly it doesn't look like there are any deathslides, but stand out work
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